Podknife - Cannes Lions 2022: Creative Marketer of the Year by Yeah, That's Probably an Ad

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Cannes Lions 2022: Creative Marketer of the Year

Podcast |: Yeah, That's Probably an Ad
Publisher |: Adweek
Media Type |: audio
Podknife tags |: Advertising,; Business,; Creativity,; Design,; Interview,; Management & Marketing,; Media,; Technology
Categories Via RSS |: Business,; Marketing
Publication Date |: Jun 21, 2022
Episode Duration |: 00:19:01

At Cannes Lions this year, AB Inbev, winner of 40 Lions last year at the festival, is to be named Creative Marketer of the Year. Stephen Lepitak, Europe Bureau Chief for Adweek talks to Ryan Verschoor, the company’s global vp of culture and capabilities about some of its recent campaign work, how the company chooses the right initiatives for its brands to tackle and his expectations for the week ahead in France.

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