For more, join our Patreon page at https://www.patreon.com/sneakerhistory On episode 36, we discuss the recently announced Zion Williamson and Jordan Brand partnership. The $75 million/5-Year deal is unprecedented but at the same time, on the low side? We also discuss the keys to success for the partnership to work. Sotheby's recently sold 100 pairs of sneakers, one of which, became the highest-selling sneaker of all time. The auction seems absurd but signifies a huge shift in how sneakers are viewed, and that could mean your own collection just went up in value. Links for this episode: Sotheby's Is Selling Sneakers Like Fine Art: https://fave.co/2MegW5H Zion Williamson's Jordan Brand Deal: https://fave.co/2KjgYXx LA Clippers New Stadium in the works: https://fave.co/2K9EVA7 Nike's Joyride cushioning looks a lot like PUMA's NRGY technology: https://fave.co/2K6Hi6T Support the pod! Cop some Sneaker History merch: https://sneakerhistory.com/shop Follow us on Instagram: https://instagram.com/sneakerhistory Talk to us on Twitter: https://twitter.com/sneakerhistory Nick - https://instagram.com/nickengvall Robbie - https://instagram.com/rahbee702 Mike - https://instagram.com/madwatch3r789 Leave us a review! https://fave.co/2HIuWSX https://sneakerhistory.com/sneaker-podcast/