Whether they’ve grazed on grass their entire lives, been raised in an organic system, or lived on a conventional dairy farm, the vast majority of dairy cows get sold into the commodity beef system when they’re retired and get integrated into the same cheap meat supply. With Butter Meat Co, Jill Gould is betting on a different model. By selling retired organic dairy cows directly in her local community in Western New York and online, she’s working to get struggling organic dairies higher prices for their animals while getting more flavorful and environmentally friendly beef to consumers. In this episode, host Lisa Held talks to Gould about eating beef from dairy cows, the economic proposition for farmers, and what the model might mean for the planet.

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