Bullshit actually works sometimes, but Gyi and Conrad still don’t like it. And, are so-called Super Lawyers actually extraordinary in any way?  ----- Even though the guys hate marketing bullshit, they happily bullshit their way through a chat with returning FOP Paul Faust! Paul gets razzed a bit after a 2019 DotCom Magazine cover story resurfaced and gained him another round of congratulations from his professional peers. But, Paul gets the last laugh, ‘cause all this BS gave him plenty of renewed exposure.  Speaking of bullshit, what’s the deal with Super Lawyers and other similar distinctions bestowed upon attorneys? Are they reputable? Are they worth paying for? Do they get eyeballs directly onto your law firm and help you grow your business? Ehhh… it’s neither a yes or a no—Gyi and Conrad discuss.  The News: Musk is rebranding Twitter, we guess, but it’s looking more like he’s just trying extra hard to run the whole platform into the ground — Twitter Turning Into X Set to Kill Billions in Brand Value. Things aren’t looking much better for Zuck at the moment — Threads Users Down By Half (still!). And, Conrad interviewed John Henson about The Crackdown Against Lead Generators.  Mentioned in this Episode: 10 Best Legal Marketing Podcasts Every Lawyer Should Listen To Paul Faust is the president and co-founder of RingBoost and a nationally recognized expert in the use of local and toll-free phone numbers in marketing. LHLM Episode: The Mad Proliferation of Lawyer Coaching || Lawyer Has Gas… and He’s Giving It to You  Law Firm Alchemy Charlie Mann’s Podcast: They Don’t Teach This in Law School The Super Lawyers Selection Process Leave Us an Apple Review  Lunch Hour Legal Marketing now on YouTube  Lunch Hour Legal Marketing on TikTok