Will building your personal brand help you to sell more books and courses or find you more clients as a writer? Personal branding is something that content creators should consider. I learned the hard way that building a brand isn't about spending hundreds of dollars on a fancy logo but is more about associating yourself with a specific topic or creating a name for yourself within a niche.In this episode, I chat with Pamela Wilson, who you may know from Copyblogger and her own business, Big Brand System. Pamela gives some insight into what it means to build a personal brand today. I was particularly interested in how personal branding can help you create digital products and services that others will want to buy.

In this episode we discuss: 

• Does guest posting still work 
• The definition of personal branding
• Creating a content strategy
• Setting up a pre-offer
• Building an audience
• The value in creating a good lead magnet
• What to focus on as your online business grows

Resources

• Copyblogger
• Big Brand System

Support the show

If you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollinsThanks for listening!