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Building in the DTC hayday with Ariel Kaye from Parachute
Podcast |
Found
Publisher |
TechCrunch
Media Type |
audio
Podknife tags |
Business, 
Entrepreneurship, 
Interview, 
Startups, 
Technology
Categories Via RSS |
Business, 
Entrepreneurship, 
News, 
Tech News, 
Technology
Publication Date |
Feb 27, 2024
Episode Duration |
00:33:42

Do you know what brand your bedsheets are? Probably not. Today’s guest Ariel Kaye has been working to change that with Parachute, a DTC bedding and home goods company. Kaye started Parachute in 2013—the hayday of DTC brands. She joins Dom to talk about what it was like building as a solo founder while she’s established a well-known brand and expanded beyond bedding. 

They also talked about:

  • Why parachute hasn’t raised as much capital as you might think
  • How Kaye’s branding expertise has driven the company’s identity
  • Kay’s best advice to avoid burnout and be the best leader possible as a solo founder

Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each

 

Connect with us:

Do you know what brand your bedsheets are? Probably not. Today’s guest Ariel Kaye has been working to change that with Parachute, a DTC bedding and home goods company. Kaye started Parachute in 2013—the hayday of DTC brands. She joins Dom to talk about what it was like building as a solo founder while she’s established a well-known brand and expanded beyond bedding.

Do you know what brand your bedsheets are? Probably not. Today’s guest Ariel Kaye has been working to change that with Parachute, a DTC bedding and home goods company. Kaye started Parachute in 2013—the hayday of DTC brands. She joins Dom to talk about what it was like building as a solo founder while she’s established a well-known brand and expanded beyond bedding. 

They also talked about:

  • Why parachute hasn’t raised as much capital as you might think
  • How Kaye’s branding expertise has driven the company’s identity
  • Kay’s best advice to avoid burnout and be the best leader possible as a solo founder

Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each

 

Connect with us:

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