Social Media evolved the entire marketing game and fashion industry. Lindsey Carter is here to talk about her efforts in social media while creating her athleisure brand, SET! She is the Founder and CEO of SET Active, a direct-to-consumer apparel company building confidence and connection through clothing. Lindsey’s passion for cultivating community and the strategic decision to initially only release apparel in limited edition colorways propelled SET Active into its cult-like status instantaneously. During our chat, we discussed building a community, making a brand a personality, active-wear trends, and more. I learned SO much. Hope you find this helpful in your business endeavors!