What should you do if you want to write across genres? And how can you sustain a rewarding and lasting creative career? Perhaps writing across genres is the way to do it. 

I spend a lot of time thinking about what genre to write in. Like many readers, I like to consume lots of different genres. What you read usually informs what you write, so if you find yourself reading multiple genres, that may explain why you want to write across more than one genre. And it can be rewarding to do so because you learn what readers expect from different genres and enjoy different kinds of stories. Of course, the key challenge with writing across genres is that readers from genre A may not necessarily follow you to genre B.From a purely pragmatic and business decision, it doesn’t make a lot of sense to try writing across different genres because you could potentially split your audience, and you’ll have to work a little harder to promote your books. But, from a creative process, writing across genres is a lot more rewarding. Plus, it’s fun too.So, I’m still interested in tackling new genres and approaching various forms of storytelling, and I always love catching up with authors who have successfully done this.One of those authors is Mark Leslie Lefebvre. He’s an author, professional speaker, and bookseller, and he’s written everything from paranormal romance to horror to thrillers to nonfiction and so on.He’s got over a quarter of a century of experience in the bookselling industry. In this episode, we discuss:

• That it’s actually okay to write across genres
• You can still earn a living from writing across genres
• How to be patient and find your readers
• Using email to reach readers and other marketing activities
• Collaborating with both fiction and nonfiction authors

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