Podknife - Building a Global Brand, with former Nike CMO Greg Hoffman by Intelligence Squared

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Building a Global Brand, with former Nike CMO Greg Hoffman

Podcast |: Intelligence Squared
Publisher |: Intelligence Squared
Media Type |: audio
Podknife tags |: Debate,; News & Politics,; Society & Culture
Categories Via RSS |: Arts,; News,; News Commentary,; Society & Culture
Publication Date |: May 02, 2022
Episode Duration |: 00:57:55

Greg Hoffman spent nearly three decades building the Nike brand. In the process he helped transform a shoe company into an identity that resonates the world over. His recent book, Emotion by Design, opens up his philosophy and shares what he has learned from a life in marketing and turbo-charging brands. Hosting the discussion is economist, author and broadcaster, Linda Yueh. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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