Why do you need an email list when you can just reach readers with social media? How can you use reader magnets to build your email list? Tammi Labrecque gives beginner and advanced tips for book marketing. In the intro, The state of the Creator Economy report from ConvertKit; and I use and recommend ConvertKit for my email service provider. Also, check out my Instagram @jfpennauthor for Greece pics. Today's podcast sponsor is Findaway Voices, which gives you access to the world's largest network of audiobook sellers and everything you need to create and sell professional audiobooks. Take back your freedom. Choose your price, choose how you sell, choose how you distribute audio. Check it out at FindawayVoices.com. Tammi Labrecque writes urban fantasy, thrillers, and LitRPG under pen names. She's also the author of Newsletter Ninja: How to Become an Author Mailing List Expert, which we discussed a few years ago, back in episode 414. Her latest book is Newsletter Ninja 2: If You Give the Reader a Cookie: Supercharge Your Author Mailing List With the Perfect Reader Magnet, which we are talking about today. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes * Why do authors need an email list? * What is a reader magnet and why do authors need one? * On what works well as a reader magnet for non-fiction and fiction * Key elements for a ‘convertible cookie’ * Tips for building an email list and finding new readers * Why finding readers in your specific niche or sub-niche matters * Ideas for what to talk to your newsletter subscribers about * Why it’s okay if people unsubscribe from your list You can find Tammi Labrecque at NewsletterNinja.net and on Twitter @tammi_ninja Transcript of Interview with Tammi Labrecque Joanna: Tammi Labrecque writes urban fantasy, thrillers, and LitRPG under pen names. She's also the author of Newsletter Ninja: How to Become an Author Mailing List Expert, which we discussed a few years ago, back in episode 414. Her latest book is Newsletter Ninja 2: If You Give the Reader a Cookie: Supercharge Your Author Mailing List With the Perfect Reader Magnet, which we are talking about today. Welcome back to the show, Tammi. Tammi: Hi, it's so good to be back again. Joanna: I'm glad to talk about this new topic. But before we get into ‘Reader Magnet,' I just wanted to play devil's advocate and do some email basics because these days we have social media, we have TikTok, we have Amazon ads. We have loads of ways to reach readers.