Why Listen Steve served as President & CEO of Mercedes Benz USA, and now oversees the parent company for the Atlanta Falcons and other iconic brands. We talk about the rejection that Steve faced on his way to these incredible accomplishments, and how persistence, taking advice from wherever you can get it, and creating purpose in the workplace made all the difference. Having served in such high-level leadership positions, Steve and I talk about the differences between leadership in and out of the military, as well as a common misconception about work-life balance. And we talk about the importance of getting out of one’s comfort zone because this is precisely the area where all growth comes from. About Steve Steve Cannon is the CEO of AMB Group, which is comprised of Arthur Blank's for-profit businesses, including the Atlanta Falcons, Atlanta United, Mercedes-Benz Stadium and PGA TOUR Superstore. He started out at West Point, after which he served as an Army Airborne Ranger and served as 1st Lieutenant in West Germany during the fall of the Iron Curtain. He worked as a Principal at The Richards Group, which is the largest independent branding agency in the nation, with a staff of over 700 and annual billings above $1 billion. He worked at Mercedes Benz USA, first as Vice President of Marketing, and then as President and CEO.