Podknife - Boston Red Sox SVP of Brand and Marketing, Adam Grossman by The Growth Show

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Boston Red Sox SVP of Brand and Marketing, Adam Grossman

Podcast |: The Growth Show
Publisher |: HubSpot
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: May 17, 2015
Episode Duration |: 00:26:54

The concept of growth is a little different when you run marketing for a professional sports team. For Adam Grossman, SVP of marketing and brand development for the Boston Red Sox, success is often dictated by two things he can’t control: wins and losses. But he still has to fill seats, sell merchandise, and drive revenue for the organization. That presents a unique challenge for his marketing team: How do you measure success, exactly? Learn more about your ad choices. Visit megaphone.fm/adchoices

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