From the SaaStock 2022 Bootstrap Stage: Mohannad Ali (CEO Hotjar) and Alex Delivet (Founder & CEO Collect). Startups need to juggle various critical business decisions when planning for future growth. From VCs and funding rounds, to private equity or staying bootstrapped, the choices are never easy. In this session, Mohannad shares his experience taking Hotjar, the leading product experience insights platform, from its decision to stay bootstrapped to $40 million ARR until its acquisition to Contentsquare in 2021. He provides insights on the strategies used to build continuous growth in the bootstrapped stage, the considerations and processes for acquisition, and the impacts of a new partnership on the business. ~~~~ Want access to ALL content from SaaStock 2022? With a one-time $10 fee, it's yours. Click here to watch all content: https://bit.ly/S22ContentCheck out the other ways SaaStock is serving SaaS founders 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025) 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof) 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)