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Book Launch Plans: The Mega Episode (Reair)

Podcast |: Wish I'd Known Then . . . For Writers
Publisher |: Sara Rosett and Jami Albright
Media Type |: audio
Podknife tags |: Authors,; Interview,; Management & Marketing,; Personal Journals,; Publishing,; Self Publishing,; Writing
Categories Via RSS |: Arts,; Books,; Business,; Entrepreneurship,; Marketing
Publication Date |: Jul 26, 2022
Episode Duration |: 01:14:30

Episode 130 / It’s back to the archives this week for one of our most popular episodes. Jami and Sara share how they launch a book, covering tactics for low-, medium-, and high-budget launches as well as sharing beau·coup tips about what’s working for book launches right now.

Intro links:

Kickstart Your Book podcast

Show notes:

KU or wide - weigh pros and cons of each
Price point - consider typical price of genre and goals to pick the best price point (99 cents can generate preorders and sales while a higher price point give you a higher royalty and the option of dropping it for sales later)
Preorders - a preorder lets you capture sales and get your sales pages live on the vendors, but some authors won’t do preorders because they feel Amazon doesn’t weight the preorder sales as heavily as purchases/borrows made after the books releases, which may impact rank.
Don’t forget the impact of your newsletter to launch

Low-cost Launch Tactics for a New Author

Blog tours
Newsletter swaps
Goodreads giveaways
Library Thing giveaways
Newsletter
Connect with authors in genre groups
Lower price
Paid newsletter promos

Small-to-medium Budget Launch Tactics:

Newsletter giveaway like Booksweeps
Paid newsletter promos
Ads, like a small Amazon ads

Big budget Launch Tactics:

Facebook ads
Newsletter swaps
Discount previous books in the series

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