Episode 130 / It’s back to the archives this week for one of our most popular episodes. Jami and Sara share how they launch a book, covering tactics for low-, medium-, and high-budget launches as well as sharing beau·coup tips about what’s working for book launches right now.

Intro links: 

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Show notes:

• KU or wide - weigh pros and cons of each
• Price point - consider typical price of genre and goals to pick the best price point (99 cents can generate preorders and sales while a higher price point give you a higher royalty and the option of dropping it for sales later)
• Preorders - a preorder lets you capture sales and get your sales pages live on the vendors, but some authors won’t do preorders because they feel Amazon doesn’t weight the preorder sales as heavily as purchases/borrows made after the books releases, which may impact rank.
• Don’t forget the impact of your newsletter to launch 

Low-cost Launch Tactics for a New Author

• Blog tours
• Newsletter swaps
• Goodreads giveaways 
• Library Thing giveaways 
• Newsletter
• Connect with authors in genre groups
• Lower price
• Paid newsletter promos

Small-to-medium Budget Launch Tactics: 

• Newsletter giveaway like Booksweeps
• Paid newsletter promos
• Ads, like a small Amazon ads

Big budget Launch Tactics:

• Facebook ads
• Newsletter swaps
• Discount previous books in the series