What are indie authors still getting wrong with book cover design? Plus color theory, when to rebrand if your book has been out a while, intellectual property considerations with design, and more with book cover designer, Stuart Bache. In the intro, I mention Mike Shatzkin's article on imprint consolidation and why traditional publishing is embracing audience-centric models with lower fixed costs. [Idealog] Plus, changing heads when writing multiple series, why writing for voice is so important. “In the beginning was the Word, not the Scroll.” [The Atlantic] Vellum now has End Notes which many of you have been asking for. They will pop up in ebooks and will be collated in a dedicated section at the back of print books. Check out my Vellum tutorial here. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Stuart Bache has worked as a professional book cover designer for over a decade working with publishers like Hodder, Puffin and HarperCollins, and authors like Steven King and Lionel Shriver. He is now the founder and art director of Books Covered, designing market-leading book covers. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Stuart’s start in design and shifting to working with indie authors * Mistakes authors make with their covers * The two important elements of colour in book design * When to replace dated book covers * Considerations for Intellectual Property rights when working with a cover designer * Options for free and inexpensive book cover design. * Stuart has a course on Book Cover Design here. * Tips on using book covers effectively in ads You can find Stuart Bache at BooksCovered.co.uk and on Twitter @stuartbache @bookscovered You can find my list of recommended book cover designers here (which, of course, includes Stuart!)