In this episode, Mandy Hoskinson joins me to talk about different social media platforms and how to leverage them to connect deeply with your audience. Mandy Hoskinson owns Zolay, a social media agency that gives away 20% of their work for free. Additionally, she is the President of the Social Media Club of Los Angeles, avid traveler and overall lover of all things tech and art. Mandy gives listeners actionable tips on: [0:00] Intro [2:00] Finding where your audience is [3:40] How do you figure out where your audience is most present and comfortable [7:30] Turning audience data into a strategy and action plan [18:10] How to determine if social media is what will help your business [24:30] Your audience is looking for honesty from you [27:00] Captioning your videos and youtube shorts [36:10] Mandy’s book review [43:00] One key takeaway from this episode Resources mentioned in this episode: Positioning by Al Ries Connect with Mandy here: https://www.instagram.com/mediamandy/ https://www.linkedin.com/in/amandahoskinson/ https://twitter.com/mediamandy/  http://mandyhoskinsom.com   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com