Are you thinking about running a Black Friday promotion?

In this quick tip episode of Art of Online Business, I’m sharing a “Best Of” episode from this time last year. The reason I wanted to share this again is that it’s that time of year and I get a lot of questions about this so I knew this would be a great episode to revisit. 

To be honest, I have some pretty strong feelings surrounding Black Friday promotions and I want to break down the pros and cons in this episode so that you can make the right decision for your business. 

The origin of this day is probably not what you think it is. It actually has a very negative association in history. If you decide to do it, there are ways that you can do it really well without getting mixed up in all of the noise of Black Friday promotions. 

In this episode, you’ll learn:

• The origin of Black Friday
• Why your promotion may just blend in with the rest on this day
• Why discounting diminishes the value of your work
• How a discount helps people who can’t always afford your offers
• Why these promotions can bring in some serious sales
• Creative ways to run a promotion

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*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes available at www.rickmulready.com/652