This week on iC, Brandon welcomes good friend and CEO of Vertosa, Ben Larson, to the show! Ben is a former cannabis investor, turned operator, who helps cannabis brands deliver targeted, fast-acting doses to their customers via edibles, beverages, and many other product types. Ben and his small team have already raised a $6 million Series Seed with investors such as WelCan Capital and AFI Capital. In addition, they’ve expanded quickly into the burgeoning CBD space. Learn how Ben shifted from investing in cannabis startups to building his own, why cannabis infusion is best done via emulsion systems, and how to build a true B2B business in cannabis. Tune in, listen up, and get acquainted with Ben and Vertosa! Support for this episode comes from NorCal Cannabis Company, the most complete cannabis ecosystem in California. As the number one delivery network in the state, NorCal Cannabis makes more than 2,000 delivery transactions daily. And has the reach to serve 10 million customers - in person - within 60 minutes. This isn’t food delivery....this is cannabis! To learn more, visit: “www.thefutureofcannabis.com” for more details. Want to Support Independent Cannabis Media? Want to promote your product or service to our audience of decision makers? Email hi@investingincannabis.tv