Imagine for a moment that we are back in the early 2000’s – 2005 to be specific. You are in San Francisco & own fledgling design agency. You saw first hand the highs achieved by those at the crest of the dotcom bubble & what happened to them once it burst.

The design agency you started only a few years early has begun to attract some amazing clients. Celebrities, technology companies like Google & industry giants like NASA. So, what would you say if a new, unproven start-up came to you & offered equity in return for designing their brand & logo?

This is the question posed to the Cuban Council when Mark Zuckerberg & Sean Parker met with them in 2005.

Follow True North on Twitter or subscribe to be notified of new episodes.