Podknife - Behind Calm's unexpected Election Night win by Ad Age Ad Lib

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Behind Calm's unexpected Election Night win

Podcast |: Ad Age Ad Lib
Publisher |: Ad Age
Media Type |: audio
Podknife tags |: Advertising,; Business,; Interview,; Management & Marketing,; Media
Categories Via RSS |: Business News,; News,; Tech News
Publication Date |: Nov 24, 2020
Episode Duration |: 00:28:49

In this week's episode Ad Age's Jeanine Poggi is joined by Katie Shill, senior director of brand marketing at Calm. The meditation app won election night with its sponsorship of CNN’s “Key Race” alerts, encouraging viewers to take a break and find a moment of calm. Shill discusses how the sponsorship came together, results of the buy and how the meditation company plans to sustain the momentum moving into 2021.

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