The key to effective communication lies in the human brain. The brain wants and needs to consume information in a certain way. When you align with the way the brain works, you can be incredibly successful. Tim Pollard, the Founder and CEO of Oratium and the author of The Compelling Communicator: Mastering the Art and Science of Exceptional Presentation Design, joins John Livesay on the show today to explain how one can be concise and precise to become an exceptional communicator. Tim is a regular contributor to the Forbes Coaches Council and a leading thinker in advanced communication skills. He shares some insights from his experiences and journey in understanding the “science” of excellent communication and developing a holistic model for effective sales and marketing conversation. Enjoy the show and unlock the keys to get your message across to your listeners effectively.