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Submit ReviewWilliam Villalobos from TheFutures.io took the stage at FinCon in Orlando in 2022 and talked about two things - the strategy and tactics to batch 30 days of content in one day.
In this episode, I’m going to break down what he said and what I took away from his session on the Solutions Stage.
When it comes to creating content, you need to make decisions like:
Now, you need to define your business focus for the year. It could be you building your brand, getting more traffic, attracting investment, increasing leads, etc.
That’s it for strategy. Now, let’s get into the tactics.
More decision-making needs to happen, like:
William said Whatsapp is growing with micro-communities, but TikTok is the biggest one right now… which is not a surprise, right?
This is where people get stuck. They ask themselves, “what in the world should I talk about?!”
Some places to get ideas include:
William also advised to never focus on all ideas at the same time. Personally, I love this piece of advice because we’ve all heard the same, generic stuff over and over again. It’s time to dig deep and go super specific on one topic. That’s where the value is.
Today, a popular strategy is to find out what is trending on TikTok and cater it to your audience, but do this as an experiment. Do everything as an experiment because you never know what will work and what won’t unless you try.
Some things to try experimenting with include:
A big takeaway for me is to take TikTok videos and put them on YouTube shorts as “how to” videos… and this would work for Instagram reels too. It’s the same content (just be sure to remove any watermarks that may appear).
Make sure you have a CTA to collect leads and a pixel so you c
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