A producer, composer and technologist, Barak Moffat heads UMG's content and strategy. UMG's massive catalog includes 40 percent of all of the world's music. He discusses that, and what it means to be creating new commercial opportunities for audio visual content across all of UMG’s labels. Essentially tasked with charting the company's next chapters, he also discusses the rise of voice and smart sneakers, and how UMG thinks about both data and metadata.