Joel Freund signed up for Linkedin when he was asked to join a startup technology company and found that it opened up many doors for him. He started helping others with Linkedin and eventually opened his own company, Fluex Media, which has scaled past seven figures. He believes that authenticity is key on Linkedin and encourages people to share their stories to create relationships and trust. He also recommends having a conversation with clients to get to know them and their story before writing content in their voice.

In a thought-provoking and refreshingly candid discussion, Freund shares the importance of authenticity when creating content for a target audience, and how it is important to understand the audience and not try to please everyone. He also discussed the benefits of video content, and how it can be used to create a connection with the audience. Finally, Freund discussed the importance of including copy with video content on LinkedIn to maximize visibility.

Listen in to also learn:

1. The secrets behind the largest LinkedIn Influencers' success

2. How to dominate B2B on LinkedIn

3. The uncomfortable but essential ingredient to building resilient teams

Connect with Joel on LinkedIn.

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