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• Exclusive: Two million Australians listen to podcasts daily, according to a new survey: PodPoll 24, which will be fully revealed tomorrow. The data, from Deadset Studios and Insightfully, contains a lot of useful data about the types of show people want to hear, and also reveals:
  • Two in five people (44%) sample new shows every month.
  • Apple Podcasts has slumped to third “preferred podcast app” in the country, after Spotify (58%) and YouTube (30%).
• Blubrry has launched Pod2Vid, a tool that converts podcasts into video - perfect for uploading to video platforms. The tool is available to all users on the Thrive bundle. It comes after the launch of Vid2Pod in March.
• Online therapy company BetterHelp spent $6.4mn in podcast advertising in August, says the latest data from Magellan AI. Chip manufacturer Intel, smart TV maker Roku, and healthcare range Ro were the top movers and shakers. There’s a webinar on Sep 26 at 11ET with more.

Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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