Audiobooks are one of the fastest-growing segments in publishing and the expansion of podcasts onto every major platform means there are more ways to market to audio-first consumers (which increasingly includes me!) In this episode, Derek Doepker gives some tips on why audiobooks are so important as a format, self-narration, working with a narrator, plus, production and marketing ideas.   In the intro, Amazon Music now includes Podcasts [The Verge] so you can find this show and Books and Travel on your various devices; New audiobook promotion site, AudioThicket launches [Written Word Media]; ALLi has a podcast episode with Amazon representatives about Amazon Advertising [Ask Alli]; Publisher Rocket now includes UK data and German ebook data [Rocket]; Orna Ross and I discuss 1000 True Fans and what it means for authors [Ask ALLi]; Solo Long-Distance Walking with me and Holly Worton. Plus, recommended books: The Psychology of Money and my list of money books; Entangled Life by Merlin Sheldrake and the documentary Fantastic Fungi. Today's podcast sponsor is Findaway Voices, which gives you access to the world's largest network of audiobook sellers and everything you need to create and sell professional audiobooks. Take back your freedom. Choose your price, choose how you sell, choose how you distribute audio. Check it out at FindawayVoices.com. Derek Doepker is the bestselling author of seven nonfiction books on peak performance, habits, fitness, and entrepreneurship. He's also a content marketing and digital marketing consultant. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * Using a ‘failed’ book to create a successful one * Multiple streams of income as the business model for non-fiction authors * Why audiobooks are so valuable, especially for reaching audio-first consumers * Tips for recording your own audio and equipment * Some of the mindset issues that you might face in self-narration * Tips for hiring a narrator * Effective ways of marketing audiobooks You can find Derek Doepker at DerekDoepker.com and on Twitter @AuthorSecrets. He has also provided extra info for podcast listeners at