Podknife - Audience Growth As Modern Public Relations w/Cassidy Shield by Attention: The Audience Growth Podcast

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Audience Growth As Modern Public Relations w/Cassidy Shield

Podcast |: Attention: The Audience Growth Podcast
Publisher |: Sweet Fish
Media Type |: audio
Podknife tags |: Business,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Careers,; Entrepreneurship,; Marketing
Publication Date |: Feb 14, 2022
Episode Duration |: 00:31:22

In this episode, Dan Sanchez talks to Cassidy Shield who is the SVP Marketing and Sales of at Narrative Science.

In this episode we cover:

What you can expect with traditional media
What Narrative Science with a combo of paid ads, events, and organic social to build an audience
How owned media led to more earned media

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