Podknife - Attracting the Constantly Connected Consumer by Stanford Innovation Lab

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Attracting the Constantly Connected Consumer

Podcast |: Stanford Innovation Lab
Publisher |: Stanford eCorner
Media Type |: audio
Podknife tags |: Business,; Education,; Entrepreneurship,; Higher Education,; Management & Marketing
Categories Via RSS |: Business,; Education
Publication Date |: Aug 31, 2016
Episode Duration |: 00:27:52

In a world where consumers are inundated with information, how can a company use social media to stand out? In this episode of Stanford Innovation Lab, Tina Seelig interviews Clara Shih, CEO and co-founder of Hearsay Social, and author of two books on social-media strategy. Clara discusses the history and future of social media, highlighting the opportunities many companies are missing in their own social strategies, and shares tips for getting the most out of social-media strategy.

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