Podknife - Arm Me with Harmony: How Changing Your AI's Ad Voice Can Improve Sales by Today in Digital Marketing

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Arm Me with Harmony: How Changing Your AI's Ad Voice Can Improve Sales

Podcast |: Today in Digital Marketing
Publisher |: Tod Maffin
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Social Media
Categories Via RSS |: Business,; Marketing,; News,; Tech News
Publication Date |: May 03, 2024
Episode Duration |: 00:19:17

Description
iTunes Summary

In this special deep-dive episode, Tod speaks with Fotis Efthymiou, co-author of two papers on how changing AI voices in video ads can affect sales and donations:

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Is it possible that the perceived gender of the AI voice you choose for your TikTok ads could be one of the most important factors in whether you’ll get a sale? Or, if you market a charity, whether you should use one of those "trembling" voices to evoke empathy? In this special deep-dive episode, Tod speaks with the co-author of two papers on how changing AI voices in video ads can affect sales and donations. Our Sponsors: * Get 15% off your next gift at uncommongoods.com/TODAY. Privacy & Opt-Out: https://redcircle.com/privacy