Nicole needs a little help. She’s an amazing photographer, but she’s worried that her competition is getting ahead of her because of their age advantage. She wants to make sure that her audience grows with her, and that she’s attracting an audience outside of her age group. I’m going to talk this through with her today—a lot of it’s mindset, but a lot of it is specific strategies that she could implement, and some future-proofing for her brand. Find Nicole online at Nicolesy.com. If you want to be considered for a coaching session, apply via the form at AskPat.com. I am loving this new format and really enjoying myself. It’s definitely taking a lot more brainpower, and it’s definitely a different beast. I would be so grateful to have your encouragement, so please leave a review for the show on iTunes! Today’s sponsor is FreshBooks, who make the best financial management software out there. It’s ridiculously easy to use and their interface is highly-visual and super-intuitive. You can actually get an unrestricted, thirty-day trial for free; just go to FreshBooks.com/askpat and enter “Ask Pat” in the “How Did You Hear About Us?” section. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.