Everyone likes to think they know good design, even if they’re not a designer. But unless you’ve spent time in the trenches studying and doing design, you’re missing out on much of the “why” that drives design decisions. By having a better understanding of design, you’ll be better able to guide your designer to the website or app you invision.

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Rafal Tomal is an exceptionally talented and thoughtful designer.

His work can be seen at all over the various Rainmaker Digital properties. He’s written a book on design that outlines his process and thinking called “The Essential Web Design Handbook” and it should be required reading for every designer.

By having a better understanding of design you’ll have a better relationship with your designer, a more beautiful, effective website, and a site that better serves your customers.

In this 15-minute episode Rafal and I discuss:

• Rafal’s top 3 tips for web design
• The importance of simplicity in design, and how to keep simple from being boring
• Making the mistake of assuming your users know where they are and what they are doing
• Get a fresh perspective on design by stepping away
• How consistency and design patterns create a killer user experience
• Putting your users at center of your design thinking (not yourself or other designers)

Listen to Technology Translated below ...

The Show Notes

• RafalTomal.com
• The Essential Web Design Handbook (20% off when you click this link)
• Rafal on Twitter

Three sites Rafal gives as good examples (that he didn’t design):

• Invision – product business, very good sales page, beautiful blog
• Handsome.is – service business, clean, simple, functional, beautiful
• MailChimp – great web app UI/UX, clean, simple

If you’re enjoying the show I would love for you to leave a rating and review on iTunes. If you have a question you want answered on the show, give me a shoutout on Twitter @vsellis and use the hashtag #asktechtrans.