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Amount of ads in podcasts grows by 20%

Podcast |: Podnews Daily
Publisher |: Podnews LLC
Media Type |: audio
Podknife tags |: Business,; Business News,; Podcasting,; Podcasts,; Tech News,; Technology
Categories Via RSS |: Daily News,; News,; Technology
Publication Date |: Jul 30, 2024
Episode Duration |: 00:03:29

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Still much smaller than broadcast radio, though. Sponsored by Riverside. Create studio-quality recordings and edit with lightning speed. Riverside is your podcast and video studio. With our latest updates, you can now edit faster and stream better. Elevate your podcasting game — try Riverside today. https://podnews.net/cc/2522 Visit https://podnews.net/update/adload-grows-in-podcasts for the story links in full, and to get our daily newsletter.

Sponsored by Riverside. Create studio-quality recordings and edit with lightning speed. Riverside is your podcast and video studio. With our latest updates, you can now edit faster and stream better. Elevate your podcasting game — try Riverside today.

Podcast ad spend increased by 22% year-on-year, but the amount of ads in podcasts has increased by 20%, according to Magellan AI, which has published its Podcast Advertising Benchmarks Report for Q2 2024. The average ad load was 7.19% in Q2/24, up from 5.97% in Q2/23; which suggests that for a typical hour-long show, 4.3 minutes are advertising.
- That’s still rather less than radio. Fox and Andy in the morning on Audacy’s WCBS-FM New York yesterday morning was 24.1% ads (29 minutes between 7am-9am). Even NPR’s Morning Edition, as aired on WBEZ Chicago, is 7.3% advertising/underwriting. And, in Sydney Australia, 2GB’s breakfast show is 27.1% advertising.
Google is helping users who haven’t yet migrated their podcast subscriptions out of Google Podcasts by podcasts-subs.png">giving them an extra month to do so.
Are you a UK podcast company? AudioUK is working on lobbying the new government for tax relief for the podcast and audiobook sector. They need your data, and are running an anonymous survey to collect it.

Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

Classifieds - your job or ad here

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Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, The Podglomerate, RedCircle, SALT, audioBoom, Cohost, Simplecast, Resound, Steve Lack: Audio, Podscribe, Audiohook, Riverside.fm, Jar Audio, Podchaser, Awesound, Evergreen Podcasts, We Edit Podcasts, Acast, Knucklehead Media Group, Libsyn, Podpage websites, Disctopia

Silver supporters: Storic Media, Audacia Audio, Bumper, PodLabs - Podcast Experimentatio, Magellan AI, SoundStack, The Podcast Haven, Deepcast Creator, The Roost, Gumball, Jonekiri, Podium , Frequency, Red Seat Ventures, Compliance Podcast Network, Ask Ralph Christian Finance, Huberman Lab, Voxtopica, POW PR, ARN's iHeartPodcast Network Aust, Tink Media, Gilded Audio, Truefans, Cloud10, Ausha, Storyboard, PlayPodcast, Podcastpage, Message Heard, Health Podcast Network, Sonic Influencer Marketing, Castos, Lemonada Media, matchmaker.fm, Diversion Podcasts, Oxford Road, Transistor, Headliner, Ossa Collective, Wondery, Rhapsody Voices, Rephonic, Jam Street Media, Optimal Living Daily, Podcast Taxi, Heartcast Media50, Blubrry, Double Elvis Productions, Zvook, Content10x, StreamGuys, Ad Results Media, Hear.Here.Singapore, Podcast Partnership, Cleanfeed, She Podcasts, Adopter Media, Revolver Podcasts, Lower Street, School of Podcasting, Podcast Movement, Sonix, Podigy, Edison Research, Signal Hill Insights

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