You listened to 315 minutes of content across 88 episodes in 2021, if you listened to every episode of this show. Don't force content if it's not coming: sticking to a schedule isn't the most important thing. Just share when you have value to add. This Spotify Wrapped data I mention is totally new, but traditional marketing channels like TV and radio may still be worthwhile for you. That said, you will never have the data or insights on your marketing ROI from anything of the Yellow Pages era. And maybe that's fine, here's why. Google Analytics is like your grandfather in his Buick: they have more data (wisdom) but it doesn't look cool like Spotify Wrapped. The title of this show is credited to my friend Bob Knorpp, host of The Beancast.

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