"Last week Kantar’s Dimension study revealed a brewing mistrust among consumers towards both advertisers and social media platforms. The report surveyed 8,000 people in eight markets, including the US, UK and China, which have a combined total ad spend of $400bn. It found advertising to be the least likely source people would use to garner information about a business, with just 14% saying they trust advertisers in this respect. When it came to seeking out news and information, social media – which captures $84bn worth of global ad budgets) – was ranked as the least trusted medium, with just 17% of respondents citing the likes of Facebook and Twitter as a reputable source." Via The Drum

On average, globally we spend 144 minutes, or two hours and twenty-four minutes, on social media (via Nielsen, 2019).

If you’re a brand or a business, you have to see the writing on the wall and realize that your efficacy on social channels will continue to decrease. Habits change and people change channels. If you want to discuss your marketing strategy and the best channels to reach your audience, book a consultation call with me at emilybinder.com/call.

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