Monetization models in podcasting, why a $40M investment was made in a subscription service, why public radio stations banded together to buy an open platform, an interview with Hilda Labrada Gore of the Wise Traditions podcast on how she crossed the 1 Million download milestone, and headlines from top news on podcasting and on-demand from Podnews… Consolidation in the podcast marketplace How Pocket Casts and Luminary Media are heading in opposite directions Luminary Media’s walled garden subscription approach Can a paywall protected podcast player succeed? How paywalls might be working in kids and comedy podcasts, going for rich and deep experience play Why advertising may not be the future of monetization for podcasts Advertisers counted on evergreen presence, but with programmatic advertising that ends up being taken away Mixcloud receives $11.5M, and what that means Accuracy in subscription-based platforms, splitting revenue stream up proportionally, how these are complex issues Major players skewing revenue results for smaller artists improperly diluted A lot of new money in the space, people seeing money on the wall, people throwing money at things that seem familiar Gimlet becoming more of a media company “Alex Inc.” TV show cancelled, how it is a commentary on actors vs. concept, seeing meta conversations about podcasting so not necessary play with wider audience, why the space may not be mature enough to have self reverential content Can anyone make a subscription model work for a $40M investment? How the cost of acquisition will climb ____________________________________________________In this episode: An interview recorded at the 2018 Podfest Multimedia Expo with Hilda Labrada Gore of the Wise Traditions podcast The latest podcast and on-demand news from Podnews MouthMedia Network  CEO Rob Sanchez on acquisitions, consolidation, and subscriptions in the podcast marketplace See omnystudio.com/listener for privacy information.