Unless your data is structured, thinking about applying AI isn't going to yield the outcomes you need. In this episode, Kathleen McQuade Ellmore, Co-Founder and Managing Partner of Engagys, shares her expertise in transforming healthcare organizations to drive behavior change, lower costs, improve outcomes, increase revenue, and enhance the overall patient experience. Kathleen underscores the importance of focusing on "below-the-waterline" elements in healthcare digital transformation, emphasizing the role of Consumer Data Platforms (CDPs) in capturing and synthesizing structured data from consumer interactions. Additionally, she explores the application of agile methodologies in transforming engagement processes, resulting in notable cost savings and improved outcomes. Kathleen also addresses the capture of preferences and permissions to enrich personalized consumer interactions, emphasizing the necessity for logical preference categorization and dynamic two-way interaction between healthcare providers and consumers. Listen to this discussion and learn how addressing below-the-waterline elements can lead to successful healthcare digital transformation and improved patient outcomes! Resources:  Watch the entire interview here.  Connect with and follow Kathleen on LinkedIn here. Learn more about Engagys on LinkedIn and their website. Listen to Kathleen’s previous episode of the podcast here.  Email Kathleen here.