Podknife - A Realistic Audience Size for You? Ignore Vanity Metrics by Voice Marketing with Emily Binder

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A Realistic Audience Size for You? Ignore Vanity Metrics

Podcast |: Voice Marketing with Emily Binder
Publisher |: Emily Binder
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Technology,; Voice
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: Jan 06, 2021
Episode Duration |: 00:03:17

Why do we have higher expectations for a podcast audience size than for Instagram Stories? Let's get realistic and measure what really counts. Do you worry your audience is "too small"? What anchoring effect might be at play here? Reframe your idea of success in content creation, whether it's a podcast, blog, or social. Vanity metrics such as number of followers are so 2007. P.S. Thank you to my fastest growing audience segments: United Kingdom, USA, and Brazil, on Spotify! (UK up 600%, USA up 283%, and Brazil up 250% in 2020, via Spotify for Podcasters). Much love to the international community, thanks for tuning in. Tweet me @emilybinder and let me know how you found the show.

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