Podknife - A Data-Driven Approach to Marketing by The BIGCast

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A Data-Driven Approach to Marketing

Podcast |: The BIGCast
Publisher |: Best Innovation Group, John Best
Media Type |: audio
Podknife tags |: Business,; Fintech,; Interview,; Payments,; Tech News,; Technology
Categories Via RSS |: Business,; Technology
Publication Date |: Jul 10, 2017
Episode Duration |: 00:36:43

Tommy Kearns, Co-founder and CEO of multi-channel analytics and engagement platform Xtremepush, discusses why data is becoming more important than technology, targeted marketing using analytics and contextual marketing.

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