A Data-Driven Approach to Marketing
Podcast |
The BIGCast
Media Type |
audio
Categories Via RSS |
Business
Technology
Publication Date |
Jul 10, 2017
Episode Duration |
00:36:43

Tommy Kearns, Co-founder and CEO of multi-channel analytics and engagement platform Xtremepush, discusses why data is becoming more important than technology, targeted marketing using analytics and contextual marketing.

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