The publishing industry has changed so much in the last decade and in today's interview, I talk to Danielle Trussoni about how her writer's life has shifted — both in what she writes, how she publishes and how she reaches readers. In the intro, I talk about the UK ending VAT on ebooks [BBC], why self-publishing changes everything for everyone in publishing [Orna Ross on the ALLi blog], a weird 45th birthday week, and my new mini-course/lecture on penn-courses.teachable.com/p/multiple-streams-of-income">Multiple Streams of Income. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Danielle Trussoni is the multi-award-winning and international bestselling author of horror novels, including Angelology, and memoir, including The Fortress. She is also a horror columnist for ‘The New York Times' and a podcaster. Her latest book is The Ancestor, described as modern gothic. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * On writing memoir and then shifting to fiction * Do genre categories matter as they once did? * Where faith and belief fit into writing horror * On handling success and what defines it * How the love of creating can smooth the rough edges of a tumultuous time * On the difficult process of choosing a title * How the business of being an author has changed * New expectations for traditionally published authors * How to make a living as a writer * Writing a companion audio drama to a novel You can find Danielle Trussoni at DanielleTrussoni.com and on Twitter @DaniTrussoni Transcript of Interview with Danielle Trussoni Joanna: Danielle Trussoni is the multi-award-winning and international bestselling author of horror novels, including Angelology, and memoir, including The Fortress. She is also a horror columnist for ‘The New York Times' and a podcaster. Her latest book is The Ancestor, described as modern gothic. Welcome, Danielle. Danielle: Hi Joanna, thank you for having me on your show. Joanna: I'm super excited. And as I said to you by email, I have been a fan of yours since Angelology, which is over a decade now and I'm very excited about your new book. First up, tell us a bit more about you and how you got into writing. Danielle: I've been writing for about 15 years. My first book was published in 2006. Before that, I went to the Iowa Writer's Workshop, which is here in the States,