The retail business in America is sick. The economy has taken a toll on our traditional buying habits and the industry is looking for a cure. Meet Dr. Herb Sorensen. He is the CEO and president of TNS Sorensen, a consulting firm that specializes in observing and measuring shoppers’ behavior within the walls of a store. He is the author of an incredibly detailed new book, Inside the Mind of the Shopper: The Science of Retailing, which breaks down what shoppers are thinking in large part based on their eye movements while shopping. If you’re a professional within the retail industry, I think you’ll find Sorensen’s observations of great use. And if you’re a shopper, you may gain some great insight about the way successful retailers market their wares to you. Herb Sorensen • • •