We are living in a Video world.  All the major social media platforms, and many of the upstarts are flooded with video.  If you aren't creating at least some video content, you are really missing an opportunity to put yourself in front of potential customers. 

Mechelle McDonald explains that every business owner, even if they are camera shy, needs to find a way to put themselves on camera.  Potential customers want to touch, see, feel and connect. Video lets you do all that.  In addition to explaining why video, she shared a few tips on how you can step slowly into video. 

About Mechelle 

Delivering on the concept of communication that connects, Mechelle A. McDonald is a Bahamian writer, entrepreneur, growth coach and speaker who finds joy in empowering and uplifting others through impactful conversations. Within her experience of hosting the Australian-based Evolvepreneur (After Hours) Show podcast, Mechelle has created captivating conversations with over 100 global speakers including 6 and 7-figure CEOs, coaches, consultants, authors, and entrepreneurs. Each of these providing unique insight for businesses of any level. In addition to this, she founded and hosts her local show Vibration, which provides an online platform for Bahamian and Afro-Caribbean advocates and visionaries (70 to date) to speak their distinct truth, passion and personal message, focused on uplifting the region’s history and culture including topics on the orange economy, sustainability, language and literacy.

As a speaker, she has inspired over 130 high school and college students on entrepreneurship and creativity, motivated several educators on self-care and empowered seniors on the value of health. Mechelle also authored her online course on personal goal clarity and achievement with Madecraft, which is available on LinkedIn Learning and has reached over 3,000 learners.

Connect with Mechelle on LinkedIn