Founder and Cheese Enthusiast, Julia Birnbaum, come on the pod to share her two year journey to opening Philly Cheese School. A place for learning about cheese, cheese tasting, and sharing these experiencing this with a friend, or getting to know other people. We dig deep into Julia’s new business, and the intentional journey to create a queer-friendly, inclusive environment with the branding and messaging that matches her fun personality!

In context, Julia Birnbaum’s business is a shining example of good branding, and why she was chosen to represent this part of the Six Pillar Story. She’s nailed a whole new direction for food businesses — experiencing food without being a restaurant, without being a bar. Julia’s visioning melded with a completely stellar new type of business, and a dynamic look is unsurpassed. It’s an environment to nurture food lovers, with education that marks an eleven on the scale of geeky food knowledge. Gone is the dark wood, dark green and heavy interior design of established food markets. Bring in your creative thinking — how could “experiences” be central to your business, with low food and labor costs. This one is very creative.

This Six Pillars System is the backdrop for this and future episodes.  It's a method I've leaned into with my client work, and allows for a common language and strong progress. The first pillar in the Six Pillar System is Strategy.  Each topic will reflect one of the pillars with real live examples that help you put these ideas into action. As a former owner, and now host of Holy Guacamole, listener have tools to help them become stronger, more resilient and healthy business owners. Profits and a good internal culture is key to staying in business. For a business to come to life some basics need to be solved: mission and vision statement, logo design, branding.