What do you feel like is totally out of reach for you, and why? Maybe it’s hosting an event, launching a product, or adding on another service to your line up, but regardless of what arena you’re in, my number one piece of advice is to start small and scale from there. Lauren and I share examples of what it looks like to fine tune your idea and make it small enough so that you can get it off the ground. We discuss the importance of tapping into your message, audience, and marketing, and finding a through line that lets you show up as your authentic self in everything that you do. Plus, we recap what’s been going on with Lite Pink and our lives outside of work recently!    IN THIS EPISODE, WE TALK ABOUT: Different avenues to reach your goals without taking huge risks  How to get people interested in your idea  Why we love collaborating with other people and small, local businesses  What a white-label product is and why you should look into it if want to get into the products-based business space  The three most important questions to ask yourself before you launch your business    RESOURCES Sign up for The Spritz newsletter at litepink.com! Text LITE PINK to 310-496-8363 with your questions or topics that you want us to cover in future episodes!   CONNECT WITH LAUREN Follow Lauren: @thelivelylo    CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business