When starting something new, most of us tend to research, analyze, plan, and procrastinate. Because we don't want to fail. We don't want to be exposed as imposters. And we don't want to take big risks. But in novel and complex spaces, that strategy doesn't help, it only slows us down without increasing our odds. Instead, we need to start by starting and learn by doing so that our ideas can make contact with reality as soon as possible. In this episode, we explore how to get on with it—by starting small and working iteratively—so that more good things make it out into the world. And speaking of good things, later we are joined by Ben Kaufman, founder and CEO of the revolutionary toy store CAMP, who shares why he feels compelled to start impossible projects, and how he rushes in before all the reasons he shouldn't overwhelm him. Learn more about Ben's new "family experience store" at https://camp.com/ Ben tweets at https://twitter.com/benkaufman Our book is available now at bravenewwork.com We want to hear from you. Send your guest ideas and feedback to podcast@theready.com Looking for some help with your own transformation? Visit theready.com