In this episode, I had the chance to speak with Jan-Carlo Handtke of Mapache Coffee. Jan-Carlo shares important perspectives of what it's like to be a 5th generation producer today. When most people are leaving coffee, Jan-Carlo and his wife Sofia are doubling down, buying new farms and making significant investments in education and equipment.In this conversation we talk about the role of social media, selling coffee on the local market, and he also shares some of his struggles. We talk about coffee farm irrigation, his Q-grader story, shade trees, and so much more.