Podknife - 8: Michelle Rafter (Biz Reporter) On How PR's May Help With Her Covid-19 Reporting by We Earn Media

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8: Michelle Rafter (Biz Reporter) On How PR's May Help With Her Covid-19 Reporting

Podcast |: We Earn Media
Publisher |: Britt Klontz & Jackie Lambert
Media Type |: audio
Podknife tags |: Business,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Marketing
Publication Date |: May 11, 2020
Episode Duration |: 00:29:27

We sit down with Michelle Rafter, a freelance business reporter whose focus right now is Covid-19’s impact on tech, work, and industry. Although she doesn't rely on traditional press releases to craft her stories, she offers some valuable lessons around how PR's may still work with freelance reporters like her.

In this episode you will learn:

What’s changed for Michelle’s reporting due to Covid-19 (& how the recession set her up for this!)
The kinds of stories she’s focusing on under this pandemic (& how she’s sourcing her stories!)
How she best works with PR professionals (it might not be how you think!)

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