The Coolest New Way to Spend $5

Snapchat is introducing yet another revenue stream today in the form of on-demand geo-filters.

As it stands now, Snapchat already has two types of geofilters. Community Geofilters can not include logos or marketing and can be submitted for free. For example, where I live in Brooklyn, there are options for Williamsburg, Bushwick, and Brooklyn. The other type of geofilter is a Sponsored Geofilter, where big brands can cover a large area with marketing-based filters.

With on-demand geofilters, anyone with a bit of design savvy can pay Snapchat to create and distribute their own custom geofilters in a specific area for an allotted time.

The minimum size for these geofilters is 5,000 square feet (enough to cover an office building) and the minimum amount of time the geofilter can exist is 30 minutes. On the other side of the spectrum, users can spread their on-demand geofilters as far as 5,000,000 square feet.

The turnaround time for review is about a day, and pricing starts at $5.

Andiamo!

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.