Podknife - #7 The Day the Google Traffic Died: The iHeart Repair Story by Grow The Dream Show

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#7 The Day the Google Traffic Died: The iHeart Repair Story

Podcast |: Grow The Dream Show
Publisher |: David G. Johnson, Rod Thomson & Josh Muccio
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Management & Marketing
Categories Via RSS |: Business
Publication Date |: Mar 06, 2015
Episode Duration |: 00:57:01

Description
iTunes Summary

So what happens when the entire marketing basis for your company nearly disappears? Google changes did just that to iheartrepair.com. Josh Muccio grew the company with an investor pitch under the concept, “Broken phones make girls cry.” But when his online business dried up, Josh explains how he shifted strategies to local geographic marketing to continue — and surpass — company growth. Show Notes The book to help you systemize your business: The E-Myth Revisited by Michael Gerber. For serious eCommerce, Josh recommended Shopify. Website Enhancements we mentioned: * To measure and improve the speed of your website, use the free Pingdom website speed test. * For site speed improvements and a free SSL: Cloudflare * WordPress plugin to redirect old URLs to new ones (and track 404 errors): Redirection * WordPress plugin to connect your site to numerous free resources from WordPress.com: JetPack Good example of a “newsjacking” technique (getting in front of traffic): Have questions? A comment? Sound off below!

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